I've led the charge against Microsoft's advertising efforts in Windows, noting back in 2012 that the software giant cheapened Windows 8 with ads. Despite my warnings about a slippery slope - Microsoft would only escalate its in-box advertising down the road, I cautioned - Windows 10, sadly, was even worse. And now the Creators Update is coming, bringing with it yet another escalation of in-product advertising
iOS and Android do the same thing, where they pester you left and right with ads for nonsense like music services or cloud storage. It's user-hostile and infuriating.